Modern Asset Lab · Client acquisition for the AI search era
AI is already recommending someone to your buyers. We make sure it's you.
Your buyers stopped searching. They started asking.
A year ago a prospect typed "roofing company near me," scanned ten links and called three. Today they ask an AI engine "who should I hire to replace my roof in Tulsa, and why?" and get a short answer with one or two names in it. That answer is the whole shortlist. If you are not in it, there is no page two to climb from. You are simply not part of the conversation.
Most businesses have no idea this is happening, because it never shows up in their analytics. The buyer who was told to call someone else never visited your site. AI can read you. AI can verify you. AI will not send you the customer.
That gap is the single biggest client acquisition opportunity of the next three years, and almost nobody in your market is working on it yet.
What the 2026 benchmark found
100 U.S. small businesses. Up to 32 blind buyer conversations each across ChatGPT, Google AI Overviews, Perplexity and Gemini. The engines could read them. They wouldn't recommend them.
What does Modern Asset Lab do?
How does an engagement work?
Four steps. The first two cost you nothing but an hour.
1. Score
2. Strategy Session
3. Deploy
4. Re-measure and scale
The five layers of Match Protocol™
Who is this for?
A strong fit
You sell a high-value service or product where one new client is worth thousands, not dollars.
Your buyers research before they buy: home services, legal, medical, financial, B2B, professional services, premium local.
You already deliver well. You have reviews, results and a track record the engine can verify.
You want a system that compounds, not another lead source that evaporates when the ad spend stops.
Not a fit yet
You are pre-revenue or still working out what you sell and to whom.
Your margins can't support a client acquisition investment beyond a few hundred dollars.
You want rankings reports rather than booked calls and closed clients.
You are looking for a one-time website refresh with no follow-through.
Top Recommended or You Don't Pay.
What does a Match Protocol™ engagement include?
A six-month, done-for-you engagement across all five layers, measured every month against the buyer questions that matter in your market. You approve. We research, build, publish, corroborate and re-score.
Everything we deploy lives on your domain and under your name. When the engagement ends, the entity, the answers and the citations keep working for you. That is why we call them assets.
Deliverables
"The AI is a matchmaker scanning for the safest, most authoritative match. Most businesses have never been introduced. Our job is to make the introduction, and to prove it with a number every month."
Built by an operator, proven on his own company.
Clint Rogers developed Match Protocol™ while scaling Creativo AI, a Techstars-backed company, and it was the first business to run the full framework. The results became the methodology, and the methodology became the Match Protocol Score™.
Modern Asset Lab exists to deploy that system for a small number of businesses that want to own the recommended answer in their category before their competitors know the category has changed.
Questions buyers ask before they book.
What is the difference between Match Protocol™ and SEO?
What happens on the Strategy Session?
How long until AI engines start recommending us?
Do you replace our SEO agency?
What does "Top Recommended or You Don't Pay" actually cover?
Is the Match Protocol Score™ really free?
Find out who AI is recommending instead of you. Then fix it.
Disclaimer
The strategies discussed herein are business growth systems. This is not financial advice. Individual results vary based on implementation, market, and execution. Modern Asset Lab is a division of Do More Good Inc.