Press releases, research and media assets from Modern Asset Lab, creator of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark. For interviews, data tables or comment, write to press@modernassetlab.com.
The inaugural Match Protocol™ Benchmark put 100 U.S. small businesses through up to 32 blind buyer conversations each with ChatGPT, Google AI Overviews, Perplexity and Gemini. The average business scored 50.9 of 100; 80 of the 100 landed in the Ghosted tier, and AI never recommended 36 of them.
Short. Modern Asset Lab is a Tulsa, Oklahoma client acquisition agency and the creator of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark. Founded by Clint Rogers.
Long. Modern Asset Lab is a client acquisition agency based in Tulsa, Oklahoma, that specializes in AI search, and the creator of Match Protocol™, a proprietary five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) that engineers a business to be found, matched, recommended, trusted and chosen when ChatGPT, Google AI Overviews, Perplexity and Gemini answer a buyer's question. The agency publishes the Match Protocol Score™, which grades any business's AI search readiness on a 0–100 scale, and the Match Protocol™ Benchmark, first published in October 2026. It was founded by Clint Rogers, U.S. Army veteran, Techstars founder, CEO of Creativo AI and author of Grow Rich With AI. Modern Asset Lab is a division of Do More Good Inc.
Clint Rogers
HeadquartersTulsa, Oklahoma, United States
What it doesAI search client acquisition: AEO and GEO through Match Protocol™
OwnsMatch Protocol™, Match Protocol Score™, Match Protocol™ Benchmark
Proving groundCreativo AI, Techstars-backed, first implementation of Match Protocol™
ParentDo More Good Inc.
PressClint Rogers is the founder of Modern Asset Lab and the CEO of Creativo AI, a Techstars-backed AI creative operating system. A U.S. Army veteran and the author of Grow Rich With AI, Rogers has spent more than a decade building recurring-revenue service businesses, high-ticket client acquisition systems and AI-native marketing. He developed Match Protocol™ while rebuilding Creativo's presence in AI search, and leads the Match Protocol™ Benchmark. He is based in Tulsa, Oklahoma. More at clintrogers.com.
Available for comment on AI search, Answer Engine Optimization, Generative Engine Optimization, and how small businesses get recommended by ChatGPT, Google AI Overviews, Perplexity and Gemini.
Founder headshots and the dark-background logo are available on request.
Figures from the Match Protocol™ Benchmark may be quoted with attribution to Modern Asset Lab and a link to modernassetlab.com/benchmark. Match Protocol™ and Match Protocol Score™ are trademarks of Modern Asset Lab; please keep the ™ on first reference. Suggested citation: Modern Asset Lab. (2026). Match Protocol™ Benchmark 2026: AI ghosts 8 in 10 U.S. small businesses. 100 U.S. small businesses, October 2026. Tulsa, OK.
The strategies discussed herein are business growth systems. This is not financial advice. Individual results vary based on implementation, market, and execution. Modern Asset Lab is a division of Do More Good Inc.
