Modern Asset Lab builds the assets that bring a business its next customers: the AI search presence that gets it recommended by ChatGPT, Google AI Overviews, Perplexity and Gemini, and the body of proof that keeps the recommendation coming. We are the creators of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark, and a division of Do More Good Inc., based in Tulsa, Oklahoma.
Modern Asset Lab is a client acquisition agency that specializes in AI search. It deploys Match Protocol™, a five-layer framework for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), so ChatGPT, Google AI Overviews, Perplexity and Gemini recommend a business to the buyers asking for it. Every engagement is measured monthly with the Match Protocol Score™.
The name is a thesis. The things that bring a business customers, an entity AI engines can read, answers they quote, a body of proof under the brand's name, are assets. They compound. They can be built deliberately. And they are worth far more than the campaigns most businesses rent month to month.
We build them, we measure them, and we tie our work to the result.
Match Protocol™ deployed for you across all five layers, re-scored monthly. The offer
Plain-language definitions of AEO, GEO and every term in Match Protocol™. The terms
The Match Protocol Score™, the same methodology, for any business. How it works
The measurement of how often AI recommends U.S. small businesses. The first edition scored 100 businesses in October 2026. Read the 2026 findings
Clint Rogers is the founder of Modern Asset Lab and the CEO of Creativo AI, a Techstars-backed AI creative operating system. He is a U.S. Army veteran, the author of Grow Rich With AI, and the developer of Match Protocol™, which he built while rebuilding Creativo's own presence in AI search and then used to run the 2026 Match Protocol™ Benchmark across 100 U.S. businesses.
His career is a sequence of recurring-revenue service businesses, high-ticket client acquisition systems and AI-native marketing, including a rebuild after a major business collapse that shaped how he thinks about assets: build the things that keep paying, measure them, and never rent what you can own. He leads the Do More Good family of companies from Tulsa, Oklahoma.
Personal site and speaking: clintrogers.com
Founder, Modern Asset Lab; CEO, Creativo AI
BackgroundU.S. Army veteran; Techstars founder
AuthorGrow Rich With AI
CreatedMatch Protocol™, Match Protocol Score™, Match Protocol™ Benchmark
FrameworkCreative + AI + Funnels = Freedom
Based inTulsa, Oklahoma
Modern Asset Lab is a division of Do More Good Inc., a Tulsa-based portfolio of interconnected ventures built to generate both financial and community impact.
Techstars-backed AI creative operating system and the first implementation of Match Protocol™. creativo.ai
Full-service creative agency. pmfcreative.com
Business growth services. pmfbusiness.com
Forty-five minutes. Your Match Protocol Score™ on all four engines, and the layers that change it.
The strategies discussed herein are business growth systems. This is not financial advice. Individual results vary based on implementation, market, and execution. Modern Asset Lab is a division of Do More Good Inc.