Modern Asset Lab builds the assets that bring a business its next customers: the AI search presence that gets it recommended, and the sales floor that closes the buyer who arrives. We are the creators of Match Protocol™, the Match Protocol Score™ and the Match Protocol™ Benchmark, and a division of Do More Good Inc., based in Tulsa, Oklahoma.
Modern Asset Lab is a client acquisition agency. It deploys Match Protocol™, a five-layer AEO/GEO framework, so ChatGPT, Google AI Overviews, Perplexity and Gemini recommend a business to its buyers, and it operates done-for-you sales floors that set, take and close the resulting calls. Engagements are measured monthly with the Match Protocol Score™.
The name is a thesis. The things that bring a business customers, an AI search presence engines trust, a sales process that converts, a body of proof under the brand's name, are assets. They compound. They can be built deliberately. And they are worth far more than the campaigns most businesses rent month to month.
We build them, we measure them, and we tie our work to the result.
Match Protocol™ deployed for you across all five layers, re-scored monthly. The offer
Clara the AI setter, vetted closers and full management, tied to closed revenue. The floor
The Match Protocol Score™, methodology 2.0, for any business. How it works
The annual measurement of how often AI recommends U.S. small businesses. 2026 findings
Clint Rogers is the founder of Modern Asset Lab and the CEO of Creativo AI, a Techstars-backed AI creative operating system. He is a U.S. Army veteran, the author of Grow Rich With AI, and the developer of Match Protocol™, which he built while rebuilding Creativo's own presence in AI search and then used to run the 2026 Match Protocol™ Benchmark across 100 U.S. businesses.
His career is a sequence of recurring-revenue service businesses, high-ticket sales infrastructure and AI-native marketing systems, including a rebuild after a major business collapse that shaped how he thinks about assets: build the things that keep paying, measure them, and never rent what you can own. He leads the Do More Good family of companies from Tulsa, Oklahoma.
Personal site and speaking: clintrogers.com
Founder, Modern Asset Lab; CEO, Creativo AI
BackgroundU.S. Army veteran; Techstars founder
AuthorGrow Rich With AI
CreatedMatch Protocol™, Match Protocol Score™, Match Protocol™ Benchmark
FrameworkCreative + AI + Funnels = Freedom
Based inTulsa, Oklahoma
Modern Asset Lab is a division of Do More Good Inc., a Tulsa-based portfolio of interconnected ventures built to generate both financial and community impact.
Techstars-backed AI creative operating system and the first implementation of Match Protocol™. creativo.ai
Full-service creative agency. pmfcreative.com
Business growth services. pmfbusiness.com
Thirty minutes. Your Match Protocol Score™ on all four engines, and the layers that change it.
The strategies discussed herein are business growth systems. This is not financial advice. Individual results vary based on implementation, market, and execution. Modern Asset Lab is a division of Do More Good Inc.