Insights · AEO, GEO and client acquisition

How businesses get recommended by AI.

Field notes from the Match Protocol™ Benchmark, the five layers in practice, and what changes when ChatGPT, Google AI Overviews, Perplexity and Gemini become your buyers' first stop.

Get Your Match Protocol Score™
Match Protocol by Modern Asset Lab

What Is Answer Engine Optimization (AEO)? A Plain-English Guide for Business Owners

AEO is how you get named inside AI answers from ChatGPT, Google AI, Perplexity and Gemini. Here is what it is, why it matters, and where to start.
Oct 3, 2026
AEO & GEO
Match Protocol by Modern Asset Lab

AEO vs GEO vs SEO: What Each Does and Which One Gets You Recommended

SEO ranks pages. AEO and GEO get your business named in AI answers. Here is what each one does and which one actually gets you recommended.
Oct 3, 2026
AEO & GEO
Match Protocol by Modern Asset Lab

How to Get Your Business Recommended by ChatGPT, Google AI, Perplexity and Gemini

AI recommends the businesses it can read, match, quote and verify. Here are the five steps to get ChatGPT, Google AI, Perplexity and Gemini to name you.
Oct 4, 2026
Match Protocol™
Match Protocol Benchmark 2026

Why AI Search Ghosts 60% of Small Businesses: What the 2026 Benchmark Found

The Match Protocol Benchmark 2026 tested 100 U.S. small businesses. Average score 47.3, 60% Ghosted. Here is what AI search sees and what it skips.
Oct 3, 2026
Benchmark
Match Protocol by Modern Asset Lab

The Yellow Pages Moment: Why AI Search Is the Phone-Book Shift All Over Again

Being listed in the phone book once meant getting the call. Now being named by AI does. A founder's view on why this shift looks so familiar.
Oct 3, 2026
Client Acquisition
Match Protocol by Modern Asset Lab

How to Read Your Match Protocol Score™: Stages, Tiers and the First Fix

Your Match Protocol Score is 0 to 100 across five stages and four tiers. Learn what each number means and which stage to fix first.
Oct 3, 2026
Match Protocol™
Match Protocol by Modern Asset Lab

The 3 Technical Fixes AI Search Needs: Schema, llms.txt and Crawler Access

88% of 100 small businesses had incomplete or missing structured data. Here is how to fix schema, add llms.txt and open your site to AI crawlers.
Oct 3, 2026
AEO & GEO
Match Protocol by Modern Asset Lab

Can Your Team Do AEO With ChatGPT? What Is Machine Work and What Is Human Work

ChatGPT can draft schema, FAQs and llms.txt. It cannot earn proof, fix what AI believes about you or close the call. Here is how to split the work.
Oct 4, 2026
Client Acquisition

Reading is useful. Being recommended is better.

Book a Match Protocol™ Strategy Session and see exactly where your business stands with AI engines and what to deploy first.

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Disclaimer

The strategies discussed herein are business growth systems. This is not financial advice. Individual results vary based on implementation, market, and execution. Modern Asset Lab is a division of Do More Good Inc.