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Client Acquisition

Welcome to our journal. Here you can find the latest company news and business articles.
A long stack of directory listings narrowing to a single highlighted answer

The Yellow Pages Moment: Why AI Search Is the Phone-Book Shift All Over Again

Being listed in the phone book once meant getting the call. Now being named by AI does. A founder's view on why this shift looks so familiar.
A rigid grid on one side and a hand-drawn curve on the other, representing machine work and human work

Can Your Team Do AEO With ChatGPT? What Is Machine Work and What Is Human Work

ChatGPT can draft schema, FAQs and llms.txt. It cannot earn proof, fix what AI believes about you or close the call. Here is how to split the work.